Although Android users haven’t yet fallen back on their end of 2022, total app spending, including purchases, by iOS users has been in The Apple App Store reached approximately $65 billion in the first half of 2022. Given that the first half of 2021 saw combined revenue of $64.4 billion, the combined annual increase in the Play Store and App Store was about a negligible 1%.
Thanks to the App Store, App Revenue grew 1% YoY for 2022
App Store spending has slowed but not decreased, as we’ve seen with Google Play Store. The drop in sales of the latter may be related to the post-pandemic effect as users no longer spend much time using their mobile phones. For example, the annual increase in Play Store revenue was 30% in the first half of 2021, when COVID concerns were still rife.
App Store revenue grew just 22.1% over the same period, indicating that the Play Store has benefited more from the pandemic than the App Store. This explains why the Android app market has plummeted in the post-pandemic era. According to the report, app spending in the Apple app market accounted for 67.2% of the total app spending in the first half of the year.
App Store spending grew 5.3% to $43.7 billion in the first half of this year, versus $41.4 billion spent by iOS users in the first half of 2021.