While the worst of the lockdown days are happily behind us, 2022 has been a tough year on many fronts. Economic uncertainty, war in Ukraine, and supply-side issues are likely to affect phone production. Apple is also expected iPhones produce less than analysts expected, and while some of that is due to the above external factors, some hinge on the fact that iPhone 14 won’t be a significant upgrade over iPhone 13.

this is accBloomberg Marcus Gorman. When asked his opinion about Apple’s rumored iPhone production target for 2022, Gurman agreed that faltering consumer spending and supply chain disruptions likely play a role, but added that the company may have lowered expectations because the iPhone 14 doesn’t look like a game. the modulator.

Apple is said to have an overall production target of 220 million for 2022, while analysts have expected the company to do so Produces 240 million units. Overall, smartphone shipments are expected to contract by 2% this year. It looks like rival Samsung has decided to do the same Reduce production by 10 percent.

Apple previously warned that supply difficulties could hit revenue by between $4 billion and $8 billion this quarter. This can be attributed to a new round of lockdowns in China, where a large proportion of production is concentrated.

The company is better known for its tight grip on its supply chain than its peers, which points to another factor at play – declining demand. According to Gurman, the iPhone 14 will be more of an S upgrade, which means it will be a gradual upgrade over last year’s models.

First, the new phones will be powered by a chip based on the manufacturing technology the company has been using for the past two years. Although the iPhone 14 Pro and Pro Max are expected to replace the notch with punch-hole discs The overall picture should remain the same. It is said that these variants will also have a new 48MP camera, making it the best The best camera phones of the year.

Gurman believes that most consumers want a new design that isn’t likely to hit the market until 2023. What a new design might have is right up your alley. It was leaked back last year. Granted, these renders are rumored to be for the iPhone 14, but now it appears that this design is actually meant for the iPhone 15. If that’s really the case, the iPhone 15 might have a thicker body, flat camera design, circular buttons, and redesigned speakers and microphone.