2022 – Apple plans to sell fewer iPhones in 2022 than expected (about 20 million fewer units)

According to a new supply chain report, Apple appears to be planning to produce the same amount of iPhones in 2022 as it did in 2021: pretty much exactly, about 20 million less than analysts expected. AppleInsider has now reported that although the iPhone was the only smartphone to see an increase in sales in the first quarter of this year, Cupertino won’t receive any more iPhone orders.

Sources say Apple will make the same number of iPhones this year as it did last year

Bloomberg reports that Cupertino has apparently decided to take a more conservative stance this year, adding that the year could prove to be a huge challenge for the smartphone market. The sources claimed that the tech giant asked suppliers to assemble about 220 million iPhones, almost the same as last year. That’s about 20 million less than market expectations, which focused on a number closer to 240 million units, given that a major iPhone update is expected in the fall. However, as we mentioned above, the mobile technology industry appears to be going through some tough times. This largely means that production estimates are low not only for Apple, but for all players in the wireless market space. The issues plaguing early 2022 should not be underestimated. A Bloomberg report asserts that the war in Ukraine, the worst inflation in decades, and supply chain issues are all factors that could contribute to lower sales in the mobile industry in 2022.

Statistical expectations seem to agree with this. Strategy Analytics forecasts this total amount of smartphone shipments It will decrease by about 2% in 2022 and TrendForce has lowered its full-year production forecast twice in the past few weeks.

As some of you know, Apple stopped revealing its production targets in 2019 and the company doesn’t reveal how many iPhones it sells.

However, Cupertino warned that the recent pandemic-related lockdowns in China will have an impact. Apple said the situation could hurt revenue by anywhere between $4 billion and $8 billion in the current quarter.

Furthermore, the entire tech industry expects a slowdown in consumer spending as many daily necessities become a bit more expensive due to higher fuel and material prices.

The entire smartphone market is facing a slow start to the year

Shipments fell 11% in the first quarter across the mobile technology market, the worst thing that has happened since 2020. Even Xiaomi, the company that broke records in its growth, saw its first drop in quarterly sales earlier this month. But is all of this really putting Apple at risk? Probably not, since Apple faces less competition (you know, Huawei used to be very aggressive and was #1 in sales but is now banned from the markets) and demand for Apple products is usually high due to a richer customer base and ecosystem of software and services.

Moreover, Apple is preparing to tempt iPhone 14 released. As you already know, the four major models are expected to bring a bigger update than the iPhone 13 series has brought to the table. The rumors have painted the picture of the iPhone 14 series’ better cameras, a different design for the Pro models, and features like satellite-based texting.

With all that said, we’ll have to wait and see how it goes for Apple (and the rest of the market).