Since it was first released on February 29, 2008, DuckDuckGo has gained notoriety as a privacy-first search engine, a browser that blocks trackers from following you, and an app that blocks trackers that protects you even if you’re accessing your account. E-mail.
How does DuckDuckGo make money?
Now you might be wondering how DuckDuckGo makes money, and that’s a valid question. The company explains that because it does not collect your personally identifiable information, the search results you see on DuckDuckGo are based on the websites you view, rather than allowing trackers to use your browsing history to see who you are as a person. For example, if you are searching for cars, you will see car-related search recommendations on DuckDuckGo.
DuckDuckGo Bans 24 Trackers Working With ESPN’s Website
Since the search results are not based on the other data profile (such as Google) about you, the search results you see and the accompanying ads are all based on the keywords you enter. For example, if you open the DuckDuckGo app and search for dishwashers, you’ll see results for dishwashers for sale. Conversely, when you search on Google, the searches you make become part of the data profile that allows advertisers to follow you across the web.
Google trackers track you on 76% of websites on the internet
If you search for something on Google, you will soon see ads for the product everywhere you go online. According to the Princeton Web Accountability and Transparency Project, Google uses trackers to track you on 76% of websites on the Internet. The same source says that Facebook has hidden trackers on 25% of websites.
As a result, Google and Amazon have created huge data profiles that track your interests, past purchases, search, browsing, location history, and more. This personal data is stored indefinitely and used for invasive targeted ads that can follow you anywhere. This information can be used for “hyper targeting,” which allows malicious actors to use this data to influence elections, create discriminatory scenarios and more.
DuckDuckGo quotes former Google CEO and President Eric Schmidt as saying, “Google’s policy on a lot of this stuff is to get to the scary limit, but don’t go over it.” But as the search engine points out, “For most people, these limits have long been crossed by Google, Facebook, and others.”
Some people don’t mind being tracked on their online travels
Now we have to point out that not everyone despises following them online. It helps some people to more easily compare the prices of the product they want to buy.
When you open a website with DuckDuckGo, you can see in real time how many trackers the app is blocking. For example, 24 trackers were disabled on the ESPN website when we used the DuckDuckGo browser to visit the site a few seconds ago. In the DuckDuckGo app, you can go into settings to block email trackers and hide your email address without switching your email provider. You can also opt in to App Tracking Protection and block trackers hiding in your other apps.
There is a setting in the app’s settings menu that allows you to change the color of the iconic DuckDuckGo icon. Drake tie can be changed to appear in orange, red, green, blue, purple and black.