2022 – McDonald’s in Russia can be called ‘Fun and Tasty’, documents appear after ‘McDuck’ ban

Hundreds of Muscovites queue outside the first McDonald’s restaurant in the Soviet Union on opening day in Moscow in January 1990.

  • McDonald’s in Russia has provided a list of names displaying patent applications that RBC has seen.
  • Entrepreneur Alexander Guvor agreed to buy all McDonald’s restaurants in Russia.
  • McDuck, a slang term for McDonald’s in Russia, has already been registered as a trademark by the American company.

McDonald’s Russia has filed potential name changes, including “fun and delicious” and “one breath,” according to documents filed with the Russian patent office and seen by Russian news agency RBC.

The fast-food chain submitted a number of potential names, including “Open Checkout”, “The only way” and “Svobodnaya Kassa” in a letter to the Moscow Patent Agency Rospatent.

“We are working on creating a new brand and we have already sent applications to register several names. From now on, one of the registered names will be selected,” a McDonald’s spokesperson told RBC.

McDonald’s announced on May 20 that it had sold all of its restaurants to local businessman Alexandre Gauffeur, who agreed to continue paying its 62,000 employees as part of the deal. Re-branding announced.

One of the more famous names, according to a Telegram poll on a list compiled by the Russian Ministry of Industry and Trade, was “McDuck” – a slang term for McDonald’s in Russia.

However, RBC was the first to report that McDonald’s had already registered the trade name in the United States, which means it cannot be used.

RBC said other McDonald’s brands in Russia include Big Mac, McFlurry, McCafe and the University of Hamburgerology, a business education center that opened a Moscow branch in 2019.

Moscow Governor Andrey Vorobyov told RBC that restaurants will open in mid-June and most menu items will remain.

McDonald’s was among a number of multinational companies that closed their operations in Russia after the invasion of Ukraine. It announced plans to “unbend” its restaurants, although a number of franchisees have refused to close.

The fast-food giant’s entry into Russia was seen as a highly iconic cultural sign of the thawing of post-Cold War tensions, with huge waiting lists welcoming its 1990 opening.

McDonald’s did not immediately respond to an Insider’s request for comment.

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