2022 – The gunsmith whose pistol was used in the Uvalde shooting is reported to be running direct ads aimed at younger buyers.

Crime scene police tape surrounds Robb Elementary School in Ovaldi, Texas, Wednesday, May 25, 2022.

  • The New York Times reports that the rifle manufacturer that made the rifle used for Uvalde advertises aggressively online.
  • Daniel Defense was an early adopter of direct-to-consumer advertising online, according to the outlet.
  • Their website advertises a “Buy Now, Pay Later” program and runs Call of Duty-inspired ads.

The gunsmith who made the rifle used in the Texas elementary school shooting is using online direct mail advertising tactics to attract young buyers, according to the New York Times.

Daniel Defense is also showing ads inspired by the popular video game Call of Duty, which the newspaper says is likely to appeal to younger audiences as well. Ovald’s rifle bought the rifles used in the attack days after his eighteenth birthday.

The Times reports that Daniel Defense also runs a buy now, pay later program, which is advertised on their website’s homepage.

The financing program allows buyers to spread the cost of the assault rifle, some models of which retail for more than $1,800, across multiple payment periods in ÔÇťthree easy steps.ÔÇŁ

The program is in partnership with Credova, a buy now, pay later company, according to Daniel Defense’s website.

The Uvalde shooter reportedly bought a military-grade rifle online from Daniel Defense a week before the May 24 massacre that killed 19 children and two adults.

Lawmakers in several US states are pressing for tighter gun control laws. New Jersey Governor Phil Murphy called on the Senate last week to pass a law raising the legal age to purchase firearms from 18 to 21, citing progress that has stalled over the past year.

California Governor Gavin Newsom also said he would advocate for stricter gun laws, including allowing individuals to sue gun manufacturers. According to Forbes magazine.

The newspaper also reported last week that Daniel Defense was one of several arms manufacturers who received pandemic aid from the US government in 2020. He received a $3.1 million loan through the Paycheck Protection Program.

Daniel Defense did not immediately respond to Insider’s request for comment. The Times reported that CEO Marty Daniel did not respond to her request for comment.

In a statement posted on his website, Daniel Davis said he was “deeply saddened by the tragic events in Texas.”

“Our thoughts and prayers are with the families and the community destroyed by this evil act,” the statement continued.

ÔÇťAs stated at Governor Abbott’s press conference, we believe the firearm used in the attack was made by Daniel Davis. We will work with all federal, state and local law enforcement agencies in their investigations.

“We will keep the families of the victims and the entire Uvald community in our thoughts and prayers.”

Read the original article on Business Insider

Source site – 19